British commercial TV giant ITV has announced it is "going big" by officially entering the online gaming market. They plan to launch a brand new online casino and bingo platform in early 2026 through collaboration with two specialist companies. This marks a significant step for the media group, known for its competition draws, into the broader gambling entertainment field.
Strong Partnership Lineup
ITV has enlisted some serious help for this venture. On one hand, they are partnering with Richmond Atlantic from Gibraltar, who will be responsible for integrating gambling features into ITV's existing "ITV Win" platform. Richmond Atlantic's CEO, Adam Joseph, a veteran in the industry who has held significant positions at Eyass Gaming, Rank Group, and others, boasts a team experienced in launching major brands in highly regulated markets. Joseph confidently states that this collaboration will "redefine the UK's iGaming landscape."
On the other hand, the technical heavy lifting is handed over to the well-known Gaming Innovation Group (GiG). This technology platform will power ITV's new venture, with casino games focusing on slot machines, including some classic content and exclusive branded games. This tripartite cooperation model of "media brand + operational expert + technology platform" aims to minimize risks and leave the professional tasks to the experts.
Transformation and Launch Plan for "ITV Win" Platform
Oh, the "ITV Win" platform you know is about to completely change! Previously mainly a competition and lottery site, it will soon be repackaged as "ITV Win Bingo & Spins," a new portal combining bingo and casino spin games.
According to ITV's statement this Wednesday, the soft launch of this new platform is "ready to go," with development in its final stages. A full-scale promotional campaign is set for early 2026, accompanied by a massive TV advertising campaign. For more insights on how global operators are leveraging brand and marketing strategies to explore new markets, follow PASA's in-depth industry analysis on their official website.
Not the First: Media Giants' Gambling Ventures
ITV is not the first British broadcasting company to eye the gambling sector. As early as 2001, BSkyB acquired Sports Internet Group and established Sky Bet, later developing a series of brands including Sky Vegas, Sky Casino, and Sky Bingo, now all under the gambling powerhouse Flutter Entertainment Group.
In the radio sector, talkSPORT operates talkSPORT Bet in collaboration with BetVictor Group. Meanwhile, Global Media Group's Heart Radio has licensed its brand to BV Gaming to operate Heart Bingo. It seems that leveraging their massive audience base and brand trust to extend into the gambling field has become a clear path for media companies to expand their revenue sources. ITV's entry into the market will undoubtedly make the already competitive UK online gambling market even more lively.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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