With about half a year left until the 2026 FIFA World Cup, iGaming giant SOFTSWISS has issued a reminder: operators who have not yet launched their sports betting business may already be falling behind. The company's sports betting business sales director, Victor Sekushenko, revealed the core advantages of early deployment and specific action plans in his latest comments.
Starting early, the six months before the World Cup is a golden window
Victor Sekushenko emphasized that launching sports betting six months before a major event like the World Cup is not a short-term speculation, but a strategic decision paving the way for long-term growth. He gave a very solid reason: when the event arrives, a platform that has been operating for a while will clearly know which markets are most popular with players, which teams and gameplay can ignite passion, and which promotional activities are truly effective. This insight based on real data allows every penny of pre-event marketing to be spent where it counts, with effectiveness and cost efficiency far exceeding impromptu promotions. For those interested in the latest trends in the global sports betting market, continuous updates from PASA's official website are available.
Data-driven, making every penny count in marketing
One of the biggest benefits of early preparation is the accumulation of valuable operational data. Victor pointed out that this not only helps operators build an active player base but also allows continuous tuning and improvement of products and promotions before the real betting peak arrives. He revealed that through this strategy, operators might even increase the average betting amount of individual players by as much as 50%. Sustainable success comes from careful planning, continuous testing, and providing an outstanding experience for players before they are attracted away by other brands.
Beyond the event, building a long-term growth sports betting business
Of course, the market heat may decline after the World Cup ends. However, Victor believes that a well-prepared operator will have a stronger ability to reactivate users—through continuous bonuses, cumulative jackpots, loyalty mechanisms, and personalized offers. The logic behind this is precisely the professional strategy advocated by the SOFTSWISS sports betting platform. The professionalism of this platform has also been recognized by the industry, winning "Best Online Sports Betting Provider" and "Sports Provider of the Year" at the SiGMA South Asia Awards and the Malta iGaming Alliance Awards in November and December 2025, respectively.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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