iGB 2025's Most Influential Women list not only recognizes individual achievements but also reflects the diversification of leadership paradigms in the industry. The three winners announced showcase career paths that defy stereotypes—heavy machinery factories, pig farms, and cross-cultural integration—these unique backgrounds serve as powerful fuel for driving corporate transformation and industry progress. According to PASA's official website, this rise of "atypical" leadership is bringing more pragmatic and humane management styles to the iGaming sector.
"Diversity as Strength": Transforming Factory Experience and Cross-Border Perspectives into Management Philosophy
For Nadiya Attard, the new Chief Business Officer at Elantil, the essence of leadership is "the art of combination." She believes that a company's success lies not only in gender balance but also in the integration of diverse cultural backgrounds and life experiences. "When people with different experiences come together, you can create the best products and teams," Attard shared. This philosophy stems from a striking observation at a New York industry summit—she and another woman were the only female participants. This reinforced her belief that Europe is ahead in promoting industry diversity, while the US market still has a long way to go. Her drive is to continuously challenge boundaries and always prioritize customer experience.
From Farm to Brand Giant: Advocating a "Dare to Pause" Anti-Burnout Culture
Olha Yatsnya (Chief Marketing Officer at VeliTech) has a "hardcore" work background, having worked in heavy machinery factories and pig farms. She brings a down-to-earth spirit and team collaboration to iGaming. She attributes her award to the collective intelligence of her team and notably challenges the industry's "always online" culture, actively advocating for women to "dare to hit the pause button." "Taking maternity leave or a mental health break does not make you unprofessional, unambitious, or inefficient; sometimes, it makes you better," she not only says but also practices within her company, creating a culture that supports female employees to confidently take maternity leave and pursue work-life balance. In her leadership, three out of five brands are headed by female CEOs or product heads, as she strives to create a world where her daughter won't have to choose between career and family.
Product Godmother and Team Foundation: Telling Brand Stories with Measurable Results
Oksana Tsyhankova (Chief Business Officer at Soft2Bet) has been instrumental in making her company a global leader in entertainment and gamification over her seven years there. Deeply involved in the core product—MEGA (Motivational Engineering Gaming Application) gamification engine—she has set a new standard in the iGaming industry by combining product narrative with measurable outcomes. Her work involves launching successful brands like Betinia and embedding data-driven innovation and strong team culture into the company's DNA through educational workshops and initiatives, which also helped the company win the 2025 "Gaming Industry Women's Diversity Award" B2B Excellence Award.
These three women's stories point to a trend: iGaming leadership is becoming increasingly rich and inclusive. Their influence goes beyond business achievements to shaping a healthier, more supportive, and diverse organizational culture that values unique personal backgrounds, which may be a deeper code for the industry's sustainable development.
————
This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original deep gambling channel:https://t.me/gamblingdeep
Free data reports: @pasa_research
PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
