Europe's emerging gambling operator Betico recently took a crucial step, announcing a partnership with sports betting technology provider Altenar, securing a "technical backbone" for its early market expansion. According to the agreement, Betico will fully integrate Altenar's sports betting solutions. This company, established in 2025, clearly aims to use a mature and stable technology platform to quickly establish a foothold in Europe's competitive regulated markets.
Partnership Details: Why choose Altenar?
For Betico, this collaboration is a core part of its platform upgrade strategy. As a brand-new operator, Betico is eager to prove to the market that it can provide a reliable and engaging betting environment. They chose Altenar, who has been in the industry for over a decade, for its reputation in technological innovation and system stability. Betico's COO openly stated that their goal in seeking partners was very clear—they needed top-notch technology and reliable support. Ultimately, Altenar's "fully managed" solution, including customized features, platform management tools, and a complete set of risk control and compliance services, became their first choice. This solution is designed to help Betico handle its growing business volume while ensuring its operations fully comply with complex regulatory frameworks.
Expansion of the Tech Provider: Altenar's 2025 Expansion Steps
This collaboration is a reflection of Altenar's aggressive expansion strategy for 2025. To support its sports betting services, Altenar integrated FeedConstruct's data feed this year to generate more accurate odds. More notably, its progress in market access: Altenar has just obtained a supplier license in Denmark, opening the door to one of Europe's most strictly regulated markets; their services also went live in the Netherlands for the first time. Looking beyond Europe, with a manufacturer's license obtained last year in South Africa, Altenar also appointed a new regional director, aiming to deepen its market penetration in Africa. According to PASA's official website, this multi-pronged strategy shows that the technology provider is intensifying its positioning in the global regulated markets.
Strategic Win-Win: Empowering Newcomers and Deepening the Ecosystem
This partnership is seen by both parties as a typical win-win. For Betico, accessing a proven robust sports betting engine saves a lot of time and cost in self-development and trial and error, which is a smart move in its early development phase, allowing it to focus more on brand building and user acquisition. For Altenar, working with an emerging force like Betico perfectly fits its core strategy of providing tailor-made, flexible, and scalable solutions. Altenar's senior sales manager emphasized that their goal is to provide cutting-edge and fully compliant solutions, helping partners find sustainable growth paths in global competition. Additionally, Altenar recently launched a series of webinars focused on regulatory interpretation, further indicating that, besides providing technology, helping clients understand the regulatory environment has also become part of its value-added services.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
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