Global gaming technology group BetMakers has been active recently, with its strategic core pointing directly at the US market. The company has signed a final agreement to acquire the diversified gambling solution provider based in Nevada — Las Vegas Broadcasting Company (LVDC). This move is seen by BetMakers as a springboard to gain a "strategic key foothold" in the US market, aiming to directly leverage resources from top casino operators such as Caesars, MGM, and Wynn.
1. Acquisition Strategy: Established Supplier as a Digital “Door Knocker”
Founded in 1988, LVDC has been deeply rooted in the Nevada gaming ecosystem for nearly 40 years, covering services such as providing horse racing information, off-track betting processing, and pool betting services to sports betting halls, horse racing betting stations, bars, and online platforms. Simply put, it is a key node connecting horse racing content with a vast offline channel.
BetMakers CEO Jack Hanson openly states that Nevada is one of the most renowned betting markets globally, but the digital penetration of horse racing is still in its early stages, representing "one of the biggest blue ocean opportunities in the US market." The acquisition of LVDC not only means market access but also signifies scaled access through the country's most respected casino groups. This transaction is expected to be completed in the second half of the fiscal year 2026, providing BetMakers with a "launch pad" to offer a world-class digital betting experience to Nevada customers.
2. Financial Expectations and Synergistic Effects
Although the specific transaction amount has not been disclosed, BetMakers has provided a clear financial outlook: after the acquisition, LVDC's business is expected to generate about $4.5 million in revenue in the first year, and at least reach a break-even point for adjusted EBITDA.
After integration, LVDC's existing operator relationships will combine with BetMakers' modular technology suite and international customer network to drive growth. Industry professionals who wish to deeply understand global gaming technology M&A and market entry strategies can refer to the PASA official website for industry analysis reports to gain more comprehensive trend insights.
3. Multiple Lines of Attack: Consolidating the US, Doubling Down on Australia
In addition to acquisitions, BetMakers has also extended its cooperation agreement with US gaming operator Penn Entertainment this week. This three-year renewal will take effect from January next year, with BetMakers continuing to serve as the exclusive international distributor of Penn's horse racing content, covering fixed odds, derivative betting, and exchange betting, and participating in excess revenue sharing.
In its home base of Australia, BetMakers also has new moves. The company has reached an agreement with Betfair Australia to provide a full betting technology stack for its brand CrownBet, including the Apollo betting platform, trading and risk management, content engine, etc. This is seen by BetMakers as the "most important commercial milestone" for its Apollo platform to date. The CrownBet brand plans to launch in early 2026.
From acquiring a traditional local supplier in the US to consolidating cooperation with mainstream operators, and supporting the launch of new brands in Australia, BetMakers is advancing its expansion strategy in multiple key global markets through a dual layout of technology and channels.
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