Texas, as the second most populous state in the USA, has always been seen as an undeveloped treasure land for the gambling industry. Despite years of unsuccessful lobbying, Las Vegas Sands Corp still does not give up on the plan to open a casino there, involving factors such as demographic dividends, market potential, and regulatory challenges. Detailed reports are available on the PASA official website for further reference.

Demographic dividend is the core driving force
With a population exceeding 31 million, only second to California, Texas represents a huge untapped market. Sands Corp sees this as a major opportunity, especially since markets like California and Florida are dominated by tribes and hard to enter. Analyst Gene Johnson points out that Texas is "the biggest treasure land," and being first could bring in annual tax revenues of $2.5 to $3 billion. Simply put, a large population base means more opportunities.
Domestic market potential far exceeds international dependency
Texas casinos would likely rely more on local customers, with domestic traffic estimated to account for 92%-93%. Busman believes this would be a "super-regional" market, attracting residents from Dallas, Houston, and other areas. Currently, neighboring states like Oklahoma benefit from the outflow of Texan tourists. If legalized locally, this consumption could be retained. Indeed, international tourists are more volatile, making the local market more stable.
Regulatory environment unclear but opportunities remain
There is strong opposition from Texas legislators, and the regulatory outlook is unclear, but Sands Corp might be willing to take on the risk of high tax rates. Nevada has a tax rate of 6.75%, while New York is as high as 25%. If Texas opens up, the tax rate might be similar. However, with limited competition, this tough nut could yield substantial returns. The legislative process is slow, with 2025 being crucial, requiring multiple parties to push the agenda.
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