Recently, the gambling industry has seen some fresh developments. The UK National Lottery has launched a Christmas scratch card promotion, LeoVegas and Valletta Football Club have reached a partnership, William Hill has introduced a new horse racing betting tool, and both Swintt and Stakelogic are expanding their businesses. These dynamics reflect the active trend in the industry, with detailed reports available on the PASA official website for reference.
Holiday Promotion Updates
Allwyn has planned a 2026 holiday season scratch card campaign for the UK National Lottery, focusing on helping people reunite during Christmas. The campaign includes musical scratch card games and coincides with the 30th anniversary of the National Lottery this week. Allwyn's Brand Director, Steve Parkinson, said: "Christmas is about having fun together, and scratch cards can add some fun, quite suitable for gatherings." Honestly, such activities always attract a lot of participation.
Sports Partnership News
LeoVegas Group has signed an agreement with Malta's Valletta Football Club to become the exclusive online gaming partner for the 2025-26 and 2026-27 seasons. LeoVegas's logo will appear on the sleeves of the jerseys, as well as in the training grounds and fan zones. The group's CFO, Stefan Nilsson, stated: "We feel a bit of Maltese lineage ourselves, and this partnership can bring fun opportunities to fans." It's worth mentioning that such partnerships are becoming increasingly common in the industry.
Betting Product Innovation
William Hill has launched a horse racing betting combination tool in the UK and Ireland, allowing users to customize multiple options from the same race into a single bet. This is the first time such a service is offered, including options like horse rankings and win margins. The Director of Horse Racing, Mark Hooper, said: "Customers have always wanted more personalized gameplay, and this finally satisfies them." In everyday conversations, this tool indeed makes betting more flexible.
Business Expansion Initiatives
After succeeding in the Italian market, Swintt plans to expand its product line and is applying for approval to launch new games, such as "A Hopping Kiss." CEO David Mann mentioned that player feedback has been encouraging. Stakelogic has launched five mini-games, such as Golden Kick, aimed at enhancing engagement. The head of slot operations, James Jelliffe, said that short-term games can also be thrilling. More data can be found on the PASA official website to help understand industry trends.
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This article is from "PASA-Global iGaming Leaders," a gambling industry news channel:https://t.me/pasa_news
Original in-depth gambling channel:https://t.me/gamblingdeep
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PASA Matrix: @pasa002_bot
PASA official website: https://www.pasa.news
