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[Essential Reading] Gambling User Research: Crawling through 10,000 posts on gambling forums to see what players are discussing?

PASA DEEP
PASA DEEP
·Mars

PASA has crawled 10,000 posts from the "General Gambling Discussion" section of a well-known international gambling community and categorized the content based on the titles as follows:

😀Payment/Withdrawal and Banking Issues, approximately 20%

Issues such as accounts being frozen and unable to withdraw funds, funds not credited, deposits/withdrawals via Skrill or Paysafecard, delayed payments and KYC verification, questions about withdrawal methods or limits, etc.

😀Regulation, Licensing and Law, approximately 15%

Discussions on the legality of licenses such as Curacao/Antigua, new government regulations (e.g., online gambling laws in the UK/Spain/Germany), gambling taxes and income reporting, VPN or country restrictions, platform compliance issues, etc.

😄Platform Reviews and Brand Discussions, approximately 15%

"Is this casino reliable?" "Top five casinos" "Which is the best" "Operational issues with RougeCasino" "Crypto vegas casino" etc.

😀Complaints, Scams, and Account Issues, approximately 10%

Scam warnings, fake websites, inability to log in/withdraw, non-payment scams, excessively high turnover requirements, casino refusals to pay, etc.

😃Game Fairness and Strategy Discussions, approximately 10%

Fairness of RNG, analysis of RTP and variance, winning tips, fixed betting strategies, fairness of encrypted games, whether casinos modify odds, etc.

😄Community Interaction and Newcomer Q&A, approximately 8%

New user introductions, seeking help and experience, discussing personal hobbies, competition/event exchanges, game recommendations, etc.

😃Offers, Rewards, and Affiliations, approximately 8%

Welcome bonuses, loyalty programs, no-deposit offers, CPA and REV sharing, daily cashback, affiliate market issues, etc.

😀Innovative Technology and Encryption, approximately 4%

VR casinos, Bitcoin/cryptocurrency categories, future of virtual reality games, random gameplay and blockchain technology, etc.

😄Personal Experiences and Emotional Topics, approximately 4%

Issues with gambling addiction and obsession, experiences of winning big or losing money, family interventions (e.g., nephew spending all the winnings), "Should I gamble?" etc.

😄Other/General Discussions, approximately 2%

Gameplay introductions (e.g., how to play dominoes or roulette), gambling news, open-ended questions, etc.

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⭐️Focus of User Attention

🟣Financial Security and Payments: A large number of posts involve issues such as inability to withdraw, payment delays, bank refusals, KYC verification, and deposits not credited, indicating that players are very sensitive about financial security.

🟣Compliance and Legality: Discussions about offshore licenses, national regulations, tax reporting, and avoiding VPNs are quite prevalent, showing that players care about choosing legally regulated casinos.

🟣Platform Reviews and Complaints: Many users share specific casino experiences, rankings, or complaints, reflecting concerns about reputation.

🟣Fairness and Strategy: Players want to understand the mathematical principles behind games (RTP, variance) and discuss techniques to increase their chances of winning.

Community Atmosphere: The forum is also a social platform, where many newcomers ask questions, share personal experiences, and discuss competitions, creating an interactive atmosphere.

🟣Offers and Rewards: Topics such as welcome bonuses, loyalty programs, and affiliate commissions are also of interest, though to a lesser extent.

Technology Innovation and Encryption: Topics like virtual reality casinos and Bitcoin payments appear, but are relatively rare.

In summary, users are most concerned about financial security and withdrawal issues, regulatory compliance, and platform reputation, while discussions about strategy fairness, community interaction, and promotional activities are moderate, and topics on technological innovation and personal emotions are relatively few.

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