EvenBet Gaming's latest survey, which gathered opinions from over 700 iGaming professionals, revealed significant differences in strategic perspectives between senior management and frontline staff, involving aspects such as marketing, regulation, and innovation, impacting industry decision-making and future development. The report emphasizes that understanding and bridging these gaps is crucial for businesses to adapt to rapidly changing environments.
Cognitive Differences in Marketing Information Channels
The survey shows that executives and frontline staff have subtle differences in their preferred channels for obtaining industry information. Although social media and face-to-face events dominate for both, executives focus more on balancing digital contacts with personal relationships. For example, 54% of respondents consider social media as the primary channel, while CEOs have a weaker perception of the differences between social media, events, and conferences. Executives in mature markets rely more on traditional sources, such as 32% of European CEOs using email newsletters, compared to only 24% in Asia.
Common Focus and Divergence in Regulatory Challenges
Regulation has been seen as the industry's biggest challenge for three consecutive years, with 23% of executives considering its severity higher than the 19% of frontline staff. Competition, as the second biggest challenge, is similarly valued by both sides. Regulatory changes force companies to adjust strategies and invest in flexible business models, such as bans in India and tax increases in Europe. Player safety and compliance pressures are also rising, involving multiple concerns from leadership to frontline departments.
Consistency and Regional Contrast in Innovation Applications
In terms of innovation implementation, the views of executives and frontline staff are highly consistent, but there are clear differences between industries and regions. Affiliate marketers lead by 5%-6% in the application of artificial intelligence, while payment service providers account for 28% in personalized experiences. European innovation is customer-centric, while Asia focuses on technology-driven approaches, such as artificial intelligence and machine learning.
Internal Communication and Future Strategic Adjustments
The report points out that differences in perspectives can lead to internal misunderstandings, especially on key factors such as the attractiveness of compensation, where executives underestimate competitiveness while frontline staff prioritize it. The evolution of future gaps depends on the company's development stage; startups communicate directly, while large companies need to strengthen internal coordination. Current strategies shift from expansion to retention, emphasizing the importance of collaboration between management and frontline staff.
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