North American horse racing betting company 1/ST announced a deepened cooperation with the Turkish Jockey Club, officially introducing Turkish horse racing events into the regulated Advance Deposit Wagering (ADW) market in the United States and Canada. Through this partnership, North American bettors can place bets on well-known Turkish events such as the Gazi Derby and the Bosphorus Cup, with betting options including win, place, accumulator, and various special options. 1/ST will rely on the AmTote betting system and content distribution partners like Sky Racing World to ensure stable service, and plans to gradually expand to markets in Australia, Germany, and further consolidate its strategic position as a core portal for international horse racing content in North America.
Cooperation Content and Market Expansion Planning
1/ST strengthens its cooperation with the Turkish Jockey Club and partners with technical partners such as Premier Gateway International and Sky Racing World to launch Turkish horse racing content in the regulated ADW market. Users in North American jurisdictions that have been approved can place bets through desktop and mobile platforms. Simon Fraser, Senior Vice President of International Content at 1/ST, stated that the cooperation demonstrates the company's operational flexibility and technical integration capabilities under pool betting and fixed odds models. The partnership will further expand into mainstream horse racing markets such as Australia and Germany through collaboration with international betting companies like Tabcorp.
Betting Product System and Technical Support
The betting menu offers standard options such as win, place, and accumulator, as well as special betting types like consecutive wins and triple wins, to meet the needs of casual players and professional bettors. The technical foundation relies on the AmTote Spectrum platform, which processes over $5 billion in bets annually, ensuring stability and user experience under high concurrency. 1/ST recently completed the acquisition of DRF Bets and renamed it 1/ST BET PRO, further integrating it into the Xpressbet unified technology platform to enhance the service capabilities of its ADW product portfolio.
Strategic Significance and Future Outlook
Tuncel Aydın, CEO of the Turkish Jockey Club, highly praised this cooperation, believing that 1/ST's precise operational capabilities and AmTote's extensive global distribution network will help Turkish horse racing achieve growth and revenue diversification in the international market. With a large number of participating horses and intense competition, Turkish events are expected to significantly increase betting volumes. 1/ST continues to strengthen its positioning as an international horse racing content distribution center through this cooperation and plans to further cover South America and other emerging horse racing regions, achieving global business linkage.
