Sports betting technology provider BETBY recently announced a strategic partnership with Broadway Platform. This collaboration will enable Broadway Platform to access BETBY's comprehensive sports betting solutions, including its event coverage, esports platform, and AI-driven operational tools.
Background and Partner Introduction
Broadway Platform is a leading operator managing over 30 online platforms globally, offering customized B2B services and B2C brand solutions. The company's projects are supported by SPRIBE, a renowned iGaming company known for its innovative products and next-generation mobile-first gaming experiences.
As a sports betting technology provider, BETBY will offer its complete sports betting solutions for this partnership, helping Broadway Platform enhance its product portfolio and service capabilities.
BETBY's Technological Solutions
Under the partnership agreement, Broadway Platform will gain access to BETBY's comprehensive sports betting platform. This platform offers over 500,000 events per month, covering 125 sports and over 50 esports events, and provides more than 8,000 betting markets.
The collaboration also includes BETBY's proprietary esports event live streaming platform, Betby Games, which offers 400,000 matches from 25 simulated sports projects each month, with a video coverage rate of 100%. These resources will significantly expand Broadway Platform's event coverage and betting options.
AI Technology Empowers Operational Efficiency
An important component of this collaboration is BETBY's AI Labs, an artificial intelligence sports betting tool suite. This suite includes modules specifically for odds creation, risk management, user experience optimization, and operational management.
The AI tools provide operators with real-time insights, personalized customization, and operational efficiency improvements, helping Broadway Platform optimize its service quality and user experience while better managing business risks.
Strategic Intentions of Both Parties
BETBY's Business Development Director, Stefanos Karakidis, stated: "We are delighted to partner with Broadway Platform, a company with a distinguished reputation in both B2C and B2B operations. By integrating our sports betting, Betby games, and artificial intelligence labs, Broadway will enhance its product portfolio and provide cutting-edge experiences to its customers."
SPRIBE's Chief Commercial Officer, Giorgi Tsutskiridze, added: "Partnering with BETBY marks an important step in our global business expansion. Their technology, content depth, and AI-driven tools provide us with the flexibility and scale needed to offer a world-class gambling experience."
Market Positioning and Future Development
This partnership highlights BETBY's commitment to innovation and scalability, while also strengthening its focus on the Asian market. The company has been actively localizing its solutions to meet regional market demands, and this collaboration will further enhance its competitiveness in the Asian market.
By integrating BETBY's technological resources and Broadway Platform's market coverage, both parties expect to provide a richer and higher quality sports betting experience for Asian players, while driving technological innovation and service upgrades in the industry.
