Brazilian betting operator Esportes Gaming Brasil recently launched a new brand, LOTTU, with CEO Darwin Henrique da Silva Filho stating that the brand will develop into the leading platform in the Brazilian online betting market by 2030. This move marks the company's strategic expansion in Brazil's newly regulated online betting market.
New Brand Launch and Market Positioning
In August 2023, Esportes Gaming Brasil officially launched the new brand LOTTU, which will operate alongside the company's existing brands Esportes da Sorte and Onabet. The new brand aims to provide a highly customizable, dynamic, and interactive user experience to meet the needs of different user groups in the Brazilian betting market.
Multi-Brand Strategy and Differentiated Positioning
Esportes Gaming Brasil has now reached the maximum limit of three brands per license allowed by Brazilian regulations. CEO Filho stated that each brand has a unique positioning: Esportes da Sorte focuses on sports and cultural sponsorships, OnaBet connects with audiences through digital marketing and influencers, and LOTTU is entirely focused on user experience, offering bold, fast, and interactive gaming experiences.
Technology Platform and User Experience
LOTTU uses a brand new internal technology platform, providing users with faster navigation speeds, better customization options, and an improved overall experience. The development of this platform took several months, with careful planning and testing, aimed at balancing performance, aesthetics, and innovation, while ensuring security and responsible gambling standards.
Market Goals and Development Vision
Filho stated that the creation of LOTTU is to develop in sync with the market, and the company's vision is to make it one of the leading platforms in innovation, personalization, and digital interaction within the next five years. The company will continue to invest in technology, data intelligence, and interactive features to meet the expectations of Brazilian users.
Current State of the Brazilian Betting Market
According to data from H2 Gambling Capital, Esportes da Sorte is currently the fifth largest betting brand in Brazil, with Onabet ranking around 43rd. Industry analysis predicts a consolidation trend in the Brazilian online betting market, with an expected 10 to 12 operators dominating the market.
Company Development Strategy and Industry Outlook
Filho believes that Esportes Gaming Brasil will become one of the market-leading operators. He stated: "Regulation naturally leads to market consolidation, and with our robust operations, three regulated brands, and responsible management, our well-structured foundation will make us leaders in this process." The company believes that LOTTU will play a key role in expanding the customer base and consolidating the group's market position.
