Sports betting operator Bwin has been officially appointed as the NFL's official partner in Spain. This partnership was announced before the start of the new NFL season, which will include the first game held in Spain, scheduled for November 16, 2025, at the Santiago Bernabéu Stadium in Madrid.
This multi-year partnership will provide Spanish fans with a unique NFL sports betting experience, and will debut at the Bernabéu Stadium. At that time, the Washington Commanders will face the Miami Dolphins.
In addition to the NFL regular season, Bwin has also been appointed as the official betting partner for the Super Bowl in Spain, aimed at increasing the event's visibility in Spain. Bwin will offer a range of interactive experiences, including promotional activities, event activities, and personalized content, to bring fans closer to the game.
Bwin's Director General for Canada, Iberia, and Latin America, Curry Sloan, stated: "Our partnership with the NFL marks a significant milestone for Bwin in the Spanish market. This year, the NFL will hold its first Spanish game at Santiago Bernabéu Stadium. As one of the world's most popular sports leagues, the NFL values competition, entertainment, and fan engagement as much as we do. We will work together to create memorable experiences while ensuring safe and responsible betting."
It is noteworthy that Bwin is also the NFL's official sports betting partner in Austria and Germany, demonstrating its continued influence in the European market.
Brett Gosper, NFL's Head of Europe and Asia-Pacific, added: "We are thrilled to host the NFL regular season game in Madrid for the first time in November, and we are honored that Bwin has joined us as a new partner, helping us create unique and exciting experiences for Spain's growing fan base."
As the NFL's global influence continues to expand, the league has established partnerships with several European operators to provide professional betting experiences for fans worldwide. Just this week, the NFL appointed Paddy Power as its official sports betting partner in the UK and Ireland, further expanding into the European market.
