Yggdrasil recently announced a partnership with global gambling operator bet365 to introduce its slot game content to the Italian market. According to the agreement, users of the bet365 platform in Italy will be able to enjoy a variety of popular slot games from Yggdrasil, including "Vikings," "Valley of the Gods," and games developed by the YGG Masters collaboration studio.
Yggdrasil's Game Engagement Mechanics (GEM) will also be integrated into some games, providing players with more interactive and immersive feature experiences. This collaboration is an important part of Yggdrasil's ongoing strategy to expand into regulated European markets, aiming to enhance the coverage and diversity of game content through partnerships with leading operators.
Jose Kadala, Head of Business Development at Yggdrasil, said: "We are thrilled to bring our award-winning slot games and advanced mechanisms to the bet365 platform to enhance its service experience in Italy. We are committed to providing players with an exceptional experience through rich visuals and immersive gameplay, making us an ideal partner for market leaders like bet365."
A spokesperson for bet365 added: "Yggdrasil's dynamic game content library offers our players a highly engaging selection of games. We look forward to these games further enriching our casino product and enhancing the overall user experience."
It is noteworthy that in Italy, the ADM (Customs and Monopoly Agency) currently lists 46 operators qualified for online gambling continuation qualifications, and companies not on the list will not be able to continue operating after the gambling regulations are updated. Yggdrasil has also recently expanded its regional market cooperation strategy by providing game content for the Finnish market's Kaahaus and Spinnaus brands through a partnership with Fruity Entertainment.
