At the start of the NFL's new season, DraftKings launched a month-long promotional campaign during "Responsible Gaming Education Month" aimed at enhancing users' use of responsible gaming tools. A highlight of this campaign is a raffle contest where participants can win NFL tickets by simply enabling features like "My Budget Builder" or "My Stat Sheet," with the grand prize being a trip to Super Bowl LX.
Since its launch in June 2025, "My Budget Builder" has been actively adopted by users, and "My Stat Sheet" has attracted about 3.4 million customers since its introduction, used to track and scrutinize their gaming behavior. The company states that these technology-driven tools help players make smarter choices and maintain healthy gambling habits while enjoying entertainment.
Additionally, DraftKings has also partnered with UFC to launch a responsible gaming advertisement starring MMA commentator Jon Anik, and released a new version of the "Responsible Gaming Guidelines" before the NFL season, providing users with further practical guidance.
DraftKings' Chief Responsible Gaming Officer Lori Kalani stated, "Through the raffle, we hope to encourage customers to explore the tools in a fun and interactive way, while fostering a more informed and healthier gaming culture. Responsible gaming has been at the core of DraftKings from day one, and we will continue to deepen our development on this foundation."
