iGaming content provider Playson has recently partnered with Salsa Technology to integrate its gaming products into the Salsa Gator aggregation platform, further expanding into the regulated gambling market in Brazil. According to the agreement, Playson will join the ranks of over 110 suppliers already on the platform, providing localized game content for operators and players in Latin America.
This collaboration includes several popular Playson games, such as "Coin Strike 2", "Diamonds Power", and "Energy Coins" among other Hold and Win type games. These contents will reach Brazilian local users more efficiently through the Salsa Technology aggregation network.
Cristhian Zito, Head of Business for Playson Latin America, stated: "Salsa Technology is an ideal partner for accelerating our market growth in Brazil. Since entering Brazil earlier this year, the positive feedback from players on our games has been encouraging. With the Salsa Gator platform, we will be able to provide high-quality content that meets the preferences of more local players."
It is noteworthy that Playson received operational approval from the Brazilian Secretariat of Awards and Bets (SPA) in February this year, laying the foundation for its compliant entry into the country's market. Currently, the Salsa Technology aggregation platform has integrated over 110 suppliers offering more than 19,000 games.
Eliane Nunes, Chief Commercial Officer at Salsa Technology, said: "Playson has shown excellent performance in creativity, technology, and product consistency. Its addition further enriches our game library and strengthens our ability to provide diversified high-quality content across markets for operators."
Throughout this year, Playson has continued to expand its commercial partnerships, having previously reached a content distribution agreement with KTO through Bragg Hub, demonstrating the manufacturer's active strategic deployment in emerging markets, especially in Latin America.
