7777 Games recently announced a strategic partnership with Africa's leading online gaming platform Betika, marking significant progress in its global market expansion strategy. Betika operates in multiple countries including Kenya, the Democratic Republic of the Congo, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, and is one of the trusted responsible gaming platforms in the region.
Through this collaboration, 7777 Games will introduce its certified next-generation gaming content to Africa's rapidly growing iGaming market. Betika users will soon experience a variety of slot machines, instant win games, and innovative gameplay from 7777 Games, enjoying high-quality products that offer both entertainment and lasting value.
Elena Shaterova, Chief Commercial Officer of 7777 Games, stated: "Africa is not only a growing market but also a land full of creativity and opportunities. We are very honored to partner with such an excellent partner as Betika to jointly shape the future of digital entertainment in Africa."
To accelerate the advancement of its business in Africa, 7777 Games recently appointed Ambani Netshishivhe as the regional director, further highlighting the company's long-term commitment to the African market. With his extensive local experience and industry insights, 7777 Games will strengthen its layout and influence in key regions of Africa.
The Betika platform is known for its intuitive operation and innovative gameplay. Combined with 7777 Games' popular games such as "Mayan Gold," "Crazy $100," "Multiple Wins," "Majestic Diamonds," "Treasure of the Sea," and "Devil's Deal: Soul for Sale," it will provide players with a world-class gaming experience anytime, anywhere.
Peter Stagles, Chief Product Officer of Betika Group, said: "We are very excited to introduce the innovative content of 7777 Games. Innovation is at the core of Betika's pursuit, and we are always committed to enhancing the player experience. The new generation of games from 7777 and its bold development philosophy highly align with our mission to provide fun, responsible, and rewarding entertainment for African players."
This collaboration is the latest milestone in the 7777 Games 2025 global expansion plan. Previously, the company had successfully entered markets in Peru, Brazil, Colombia, Croatia, and Italy. The partnership with leading African operator Betika further promotes 7777 Games' vision to provide next-generation gaming content globally.
