Pragmatic Play announces a partnership with UK licensed operator Midnite, officially launching the Smart Studio solution on its platform to create a highly customized live casino experience for players.
Smart Studio technology enables operators to implement personalized branding within Pragmatic Play's popular live casino games. Midnite has applied this solution to blackjack, blackjack X, roulette, and auto roulette products, providing players with an immersive, unified brand environment.
Unlike the traditional exclusive table mode, Smart Studio allows multiple brands to operate on the same live casino table, which not only shortens deployment time but also reduces costs, offering operators a more flexible choice.
Pragmatic Play's Chief Operating Officer Irina Cornides said: "Smart Studio is an innovative tool we provide to our partners, enabling them to quickly and economically achieve a branded environment, helping operators stand out in the competitive live casino market."
Midnite's Senior Casino Manager Chelsea Pinho added: "Our collaboration with Pragmatic Play is an important milestone in expanding our live casino business. With fully branded live games, we can better convey Midnite's brand philosophy and bring a deeper entertainment experience to sports fans and the new generation of players."
In recent years, Midnite has continued to enhance its content ecosystem, including partnering with Pragmatic Play and introducing the full game portfolio of Playzia, featuring the upcoming 'Love Island' themed novelty. This collaboration with Pragmatic Play marks a key step in Midnite's strategic expansion in the live casino vertical and highlights Pragmatic Play's operator-centric strategic positioning in regulated markets.
