Gibraltar operator Casimba Gaming announced the launch of a new sports betting brand, 24 7Bet Casino, marking its first entry into the sports betting field. The brand will initially launch in the UK market and has obtained a gambling commission license from White Hat Gaming, with plans to expand to European and North American markets and obtain an operating license from the Malta Gaming Authority.
24 7Bet Casino is powered by the Altenar platform, integrating Smartico's CRM and gamification tools, while also optimizing user experience through the NetRefer affiliate program. Casimba states that the brand aims to provide "multi-channel" betting services, enhance player engagement, and improve the overall interactive experience.
The company revealed that it is actively recruiting sports betting product managers to drive brand development and strategic planning. Casimba points out that the launch of sports betting is a natural extension of its ongoing product line expansion. In recent years, the company has launched the Igni Games live entertainment platform in Finland and integrated BGaming and Swintt products into its online casino network.
Currently, Casimba's B2B department offers over 6,000 games from more than 75 suppliers, covering multiple regulated markets. The launch of the sports betting business comes at a time of intensifying competition, as iGaming operators diversify their product portfolios to attract a broader player base.
