South Africa—SPRIBE, the developer of the pilot game "Aviator," recently released a report showing strong performance in the African market, with monthly active users surging by 53.93% year-over-year, becoming a core growth engine in its global expansion strategy. In 2024, Africa contributed nearly 20% of the global new player traffic, demonstrating that Africa's young and mobile-first population structure and the high penetration rate of smartphones provide fertile ground for gaming growth.
User stickiness and betting activity have also significantly improved, with retention rates increasing by 2.23%, and the average betting amount growing by nearly 10%, indicating that African players not only participate frequently but are also willing to invest more money to experience the excitement of the game.
SPRIBE's success lies not only in the increase in user numbers, but also in its collaborations with global entertainment giants UFC and WWE, which have significantly increased brand exposure. "Aviator" has now become a regular on the main screen of the UFC octagon and has appeared in some WWE events, combined with social activities and high-end concierge services, further promoting market penetration. CEO David Natroshvili stated that these collaborations are an important pillar of the company's global expansion plan.
Beyond Africa, SPRIBE has also achieved explosive growth in the Asia-Pacific region, with monthly active users increasing by more than 600%, particularly strong performance in the Indian market. In Europe, licenses issued by the Malta Gaming Authority and the UK Gambling Commission have strengthened the company's compliance status, making the UK one of its core markets.
In 2024, "Aviator" global betting volume exceeded $14 billion, consolidating its leadership position in the online gambling industry. The rise of the African market not only shows its strong growth momentum but also indicates that the continent is becoming one of the most potential and vibrant emerging markets in the global gambling field.
