Ladbrokes and Coral have officially launched live in-race odds for Victoria Racecourse (covering Flemington, Caulfield, and Valley racetracks), marking the first time these tracks have offered in-race odds services. The odds were developed by Total Performance Data (TPD) based on its AI-driven proprietary pricing technology, with data sourced from TripleSdata, aimed at providing bettors with a more immersive and interactive gaming experience.
TPD has previously launched live odds at horse racing events in the UK, USA, and Canada, and this service launch further expands its product portfolio. Entain's Director of Sports Betting, Jamie Crossfield, stated: "Having successfully launched in-race betting at racetracks in the UK and USA and seeing the enthusiastic response from customers, we are thrilled to bring this service to Victoria Racecourse and look forward to working closely with TPD and Racing Victoria to advance this exciting innovation."
James McFarlane, Chief Technology Officer at Racing Victoria, added: "We are always committed to enhancing the punter's experience, and strengthening the in-race betting function marks an important step in our journey towards real-time interaction and dynamic betting."
It is worth mentioning that Ladbrokes and Coral's parent company, Entain, established a partnership with TPD in June this year. TPD CEO Will Duff Gordon stated: "By combining TripleSdata's real-time GPS tracking and TPD's AI model, we have brought a new experience to Australian horse racing, providing dynamic odds for each contestant. We are honored to work with Racing Victoria and Entain to enhance the horse betting experience."
