ComeOn Group recently announced a partnership with three local Danish football clubs to further promote its global sponsorship strategy.
This cooperation is launched through the "ComeOn! Moments" program, aimed at closely connecting fans, athletes, and the local community through the medium of football. ComeOn has now reached cooperation agreements with AC Horsens, HB Koge, and the newly promoted Danish Superliga club FC Fredericia.
ComeOn Group's Chief Operating Officer Efi Peleg said: "Football has the extraordinary power to touch hearts and unite people, bringing lifelong unforgettable moments. We hope to integrate those inspiring 'ComeOn! Moments' into every action of the brand, whether it's the cheers in the stands after a goal or the crucial moments that decide the game."
He added: "We are not satisfied with just displaying the brand logo on the jerseys; we aim to establish long-term, dynamic partnerships. Supporting ambitious clubs like AC Horsens, HB Koge, and FC Fredericia makes us proud, as their fighting spirit reflects our love and commitment to football."
It is worth noting that Denmark has recently updated its policies on gambling disclosure obligations and promotional activities.
ComeOn's new global sponsorship strategy is closely linked to its proprietary sports betting platform. In the coming months, the group will launch a series of regional promotional activities and fan engagement projects, further integrating community participation, live sports experiences, and innovative betting technology.
