SCCG Management has officially announced a strategic partnership with Indian sports data platform BeatFantasy, aimed at opening the door to the Indian market for its clients and leveraging local innovative data capabilities to reduce customer acquisition costs.
Headquartered in India, BeatFantasy is a company focused on sports data and artificial intelligence analysis, providing fantasy sports insights based on player status, weather conditions, and other variables to help users optimize their fantasy teams. Currently, the platform covers three popular sports: cricket, football, and kabaddi.
The core advantage of this partnership lies in customer conversion efficiency. BeatFantasy claims its precise retargeting system can help operators reduce acquisition costs by up to 40%, while enhancing user stickiness through real-time data and lineup building tools. According to 2021 data, the number of fantasy sports users in India has exceeded 130 million, making it one of the most potential markets globally.
Stephen Crystal, founder and CEO of SCCG, stated: "India is undoubtedly one of the most crucial growth markets for the global gambling industry in the future. We hope that through this cooperation, we can provide our clients with a compliant, sustainable, and profitable expansion path." He emphasized that SCCG will provide data solutions that are more aligned with local regulatory environments and player behaviors through the integration with BeatFantasy.
It is worth noting that although India still follows the Public Gambling Act of 1867, fantasy sports have been recognized by the Supreme Court as a "game of skill" and are legally operated in most states, becoming the main breakthrough for RMG (real money gaming) enterprises. BeatFantasy has formed its unique competitive advantage under this gray regulatory background.
Anirudh Agarwal, CEO of BeatFantasy, expressed his excitement about the partnership with SCCG and looks forward to helping global operators achieve scalable growth in the rapidly developing Indian market through the resources and expertise of both parties.
