The British local brand Fruity King has officially announced its partnership with the renowned gaming technology provider Playtech, marking its official entry into the bingo game vertical. This signifies Fruity King's further expansion beyond slots and table games, catering to a diverse range of player needs.
This collaboration is driven by the operator ProgressPlay, and following the integration, Fruity King players will have direct access to Playtech's complete bingo game network. This includes popular 90-ball and 75-ball bingo games, an integrated chat system, daily cumulative jackpot draws, and supports a synchronized experience across desktop and mobile platforms.
Fruity King states that this launch is a significant step in its strategy to diversify its product offerings. Bingo games have consistently performed well in the UK market, particularly favored by mobile users and casual players. By entering this mature vertical, Fruity King aims to enhance user engagement and improve cross-category conversion.
A spokesperson for Fruity King said: "With Playtech's top-notch technological support, we bring a new bingo gaming experience to our users. This not only expands our entertainment product line but also strengthens our commitment to providing high-quality, reliable content for UK players."
To coincide with the launch, Fruity King is also offering bingo-related welcome bonuses, in-house promotions, and cross-vertical offers to existing users, further encouraging participation and enhancing the experience. Additionally, the new bingo system has been fully integrated with responsible gambling tools that comply with the UK Gambling Commission standards, ensuring user safety and healthy gaming behavior.
It is worth mentioning that Fruity King had entered the New Zealand market through an online casino platform in 2021, and this move into the bingo category is seen as a key step in its ongoing strategy to expand its international market presence and user base.
