Renowned game developer Evoplay recently announced a strategic partnership with Peruvian licensed lottery operator Loterías Torito, officially entering the Peruvian lottery market. This collaboration also marks Evoplay's first foray into the lottery vertical and further accelerates its expansion in Latin America.
Under the agreement, Evoplay will introduce five of its popular instant win games to the Loterías Torito platform, including "Adrenaline Rush", "Adrenaline Rush: Scratch", "Penalty Shoot-out: Street", "B-Ball Blitz", and "Hockey Shootout". All games have been localized to ensure compliance with Peruvian regulatory standards and principles of responsible gambling.
This partnership not only opens the door to the Peruvian market for Evoplay but also highlights its capabilities in product localization and market compliance. Loterías Torito's operational model, which integrates traditional and digital lottery products, makes it an ideal partner for Evoplay targeting mobile users.
Evoplay's Lottery Business Manager Frank Cecchini stated, "We are honored to partner with Loterías Torito. We believe these games will serve as a bridge connecting traditional lottery players with online gamers, bringing responsible, innovative, and entertaining experiences to the market."
Loterías Torito's Operations Director José Ludeña Díaz also expressed anticipation for the collaboration: "Evoplay's products are highly innovative and of excellent quality, perfectly aligning with our strategy to attract younger players while adhering to our commitments to integrity and responsibility."
It is worth mentioning that this move into Peru is part of Evoplay's ongoing strategy to expand into globally compliant markets. Recently, the company has established partnerships with multiple operators in Bulgaria and Croatia, continuing to expand its international influence.