As more NFT projects enter Telegram, the platform's NFT stickers are sparking a new crypto trend. To date, this market has exceeded $9 million in transactions, becoming a new paradigm of social and blockchain integration.
Originally, Telegram stickers were a standard social feature on the platform, but with the integration of the TON blockchain (The Open Network), their functionality has been rapidly upgraded: each sticker can be minted into a unique NFT, possessing real ownership, tradability, and collectible value.
What are Telegram NFT Stickers?
Earlier this year, Telegram launched an NFT sticker system, tokenizing the platform's digital stickers into genuine tradable, collectible digital assets. These stickers are not just visual images but represent unique digital collectibles with blockchain-verified ownership, which users can freely transfer, display, or use on any NFT market.
Their functionality extends beyond chat interactions: users can use them to display identity tags, community belonging, or even to perform certain automated operations. As the use cases for these digital assets expand, NFT stickers are beginning to attract the attention of regular users, collectors, and crypto-native projects.
According to statistics, Telegram's monthly active users have surpassed 1 billion, with billions of sticker shares each month, providing NFT creators and brands with significant exposure and monetization opportunities.
TON Blockchain Integration Drives Transaction Growth
The integration of the TON blockchain provides underlying support for NFT sticker transactions, enabling users to seamlessly complete the purchase, resale, and management of NFTs within Telegram. With this infrastructure, multiple NFT projects have launched sticker series, exploring new revenue models.
NFT Companies Profit Millions from Stickers
Although NFT stickers are a relatively new niche, several well-known projects have already seen substantial earnings:
Yuga Labs, creators of Bored Ape Yacht Club and Mutant Ape Yacht Club, launched a limited edition of 5,555 NFT stickers last week, with total transactions nearing $500,000.
Doodles launched a limited edition of 3,333 stickers on the TON network, with sticker sales reaching $490,618 according to Dune Analytics.
Other projects joining this wave include:
Chiru Labs behind Azuki;
Companies behind Pudgy Penguins and Lil Pudgy, Igloo Inc.;
The operators of the Chimpers project;
And the dinosaur-themed Claynosaurz project, among others.
These stickers are not only a new form of digital art expression but are gradually evolving into interactive tools and brand assets within the community economy.
"Stickers + NFT": From Social Tools to Digital Economic Assets
The popularity of Telegram NFT stickers lies not only in their visual appeal but also in the underlying ownership verification mechanism and transaction potential. They provide crypto projects with a new content medium, offer ordinary users a low-barrier entry point to Web3, and help Telegram build a closed loop around user expression, social interaction, and digital asset circulation.
As more NFT projects pour in, this market size may continue to expand. NFT stickers are gradually moving from "niche trendy toys" to "mainstream assets," leading the next wave of crypto-social commercialization.
