EveryMatrix has officially launched its aggregation platform SlotMatrix into the West Virginia market in the United States, partnering with the local licensed operator Delaware North's Betly iGaming brand.
This marks EveryMatrix's second content aggregation deployment in the U.S., following a previous agreement with betPARX.
Through this partnership, Betly players will have access to EveryMatrix's proprietary casino game content, as well as multiple internationally renowned game brands introduced through integration with Evolution's One Stop Shop, including NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
In addition, Delaware North will also deploy a range of gamification and player interaction tools provided by EveryMatrix, such as free spins, leaderboards, and tournament features, to enhance user experience and platform stickiness.
This collaboration comes as Betly continues to expand its business in multiple regulated markets, with West Virginia being one of the six U.S. states where EveryMatrix holds an operating license.
Erik Nyman, President of EveryMatrix Americas, stated: "This is our second U.S. content aggregation agreement in a short time. SlotMatrix will provide Betly with a vast array of novel content and innovative gaming mechanics, enhancing its competitiveness."
Davide Colosimo, Director of Interactive Gaming at Delaware North, also expressed: "We are thrilled to partner with EveryMatrix to bring top-tier casino content and interactive tools to Betly players in West Virginia."
It is worth mentioning that SlotMatrix is an independently developed content aggregation platform by EveryMatrix, integrating over 34,000 games from more than 350 game studios worldwide. As the U.S. states accelerate the pace of iGaming compliance, the competition among providers around regulated markets is intensifying, and this cooperation with Delaware North will undoubtedly further consolidate SlotMatrix's layout in the U.S. market.
According to financial reports, EveryMatrix's revenue in the first quarter of 2025 increased by 39% year-over-year, with the casino division's net revenue reaching 28.6 million euros (approximately 31 million U.S. dollars), with the U.S. market becoming one of its key growth engines. In May this year, the company also signed a full platform agreement with SkyCity Entertainment Group, expanding its coverage in North America.
