Better Collective is deepening its commitment to safer gambling by leveraging its subsidiary Mindway AI to promote the global deployment and application of player protection technology.
Mindway AI monitors over 9 million active users monthly, and its core tool, GameScanner, uses artificial intelligence and behavioral analysis technologies to identify potential high-risk behaviors, assisting operators in early intervention and optimizing player protection measures. Additionally, Mindway AI offers Gamalyze—a neuroscience-based self-assessment tool that helps users recognize their gambling decision patterns and enhance self-awareness.
Since 2021, the company has maintained an annual revenue growth of 50%, originally stemming from a clinical medical research project at Aarhus University in Denmark, and has gradually grown into a significant player in global gambling safety technology.
Better Collective is currently applying Mindway AI's technology in its gambling operations, not only enhancing marketing responsibility but also promoting an educational system for users. The related products have been launched in over ten countries, including the UK, Germany, Sweden, and the USA, supporting 14 local language versions, and are committed to creating a more inclusive and safe gambling environment.
It is noteworthy that Mindway AI collaborates extensively with gambling operators, platform providers, and regulatory bodies, using technology to promote earlier risk identification and intervention in the industry.
Mindway AI's CEO, Rasmus Kjærgaard, states that the company is in a phase of rapid growth and will continue to expand its business scope, actively promoting higher standards of player protection practices.
Better Collective's co-founder and co-CEO, Jesper Søgaard, emphasizes that Mindway AI's vision aligns with the company's long-term mission of promoting responsible gambling and sports audience education. Since its initial investment in early 2019 to the acquisition of a majority stake in 2021, Better Collective has continuously supported Mindway AI, helping it grow into a leading global brand for gambling risk prevention.
