Kaizen Gaming's Betano has established a three-year partnership with the Danish Superliga team Brøndby IF.
Brøndby IF CEO Ole Palmå stated, "This is not just a significant commercial agreement, but a strategic partnership with an organization that aligns with our aspirations."
"Over the past few months, we have had in-depth discussions with Betano about the specifics of this partnership, and our views are completely aligned."
"Therefore, we are very satisfied with this agreement and partnership, which will last until the summer of 2028."
The Betano logo will appear on the Brøndby football club players' jerseys and other branding during matches.
Brøndby IF (short for Brøndbyernes Idrætsforening) is one of the fiercest competitors in football, with its rival being Copenhagen Football Club (sponsored by Unibet).
Kaizen Gaming's Chief Commercial Officer Julio Iglesias said, "We are thrilled to establish a new partnership with Brøndby IF, our first collaboration in Denmark and our first in the entire Scandinavian Peninsula since Betano launched in Denmark last year."
Brøndby football club is one of the oldest and most culturally rich clubs in Denmark, having nurtured some of Denmark's greatest legends and boasting extremely passionate fan support. We believe this collaboration is much more than a traditional sponsorship."
"The club's ambitions align with those of Kaizen Gaming and Betano, and we aim to be partners in helping Brøndby football club continue to develop into one of the leading football clubs on the Scandinavian Peninsula."
This is not the only team the operator has signed recently; Betano also established a partnership with Club Atlético River Plate in early May.
