Playzia has announced a new partnership with operator Novibet. This collaboration aims to expand Playzia's influence in the regulated Greek market and other regions where Novibet operates.
Under the agreement, Novibet will integrate Playzia's independently developed game portfolio into its platform. These games include popular titles such as Billionaire Rhino and Cosmos Cash, as well as recently successful games like Medusa Mystic Reels Megaways, Zeus's Thunderstrike, and T-Rex Treasure Hunt Megaways.
These games incorporate a range of mechanics, including "hold and win big," "persistent collection," and "stacked wilds in free spins."
Vlad Modorcea, Chief Product Officer at Playzia, commented on the new deal, saying: "Partnering with Novibet is a significant milestone for Playzia as we continue to expand our influence in regulated markets.
"Novibet is renowned for providing a top-tier gaming experience and is an ideal partner for us. We are eager to see players engage with our games and experience the unique entertainment that Playzia offers."
Playzia has recently ventured into branded content through an exclusive deal with ITV to produce games based on the 'Love Island' series.
Foteini Matthaiou, Director of Casino Products and CRM at Novibet, added: "At Novibet, we are committed to enhancing player experience through strategic alliances.
"Welcoming Playzia's dynamic game portfolio is a natural next step in offering innovative, high-quality content to players in Greece and other regions."
This collaboration is part of a broader strategy by Novibet to expand its game product portfolio, which earlier this year included a similar content integration agreement with Reevo.
