The Hong Kong Jockey Club has recently launched an internationalization strategy upgrade, establishing a strategic partnership with the globally renowned entertainment company XIX Entertainment to accelerate its transformation into an international sports and entertainment brand. This initiative not only focuses on expanding its commercial territory but also aims to enhance its social contribution value, responding to the national "14th Five-Year Plan" strategy for promoting cultural exchanges.
Currently, the overseas income of the Hong Kong Jockey Club accounts for 25% of its total revenue. This strategic upgrade will focus on integrating horse racing, equestrian sports, and entertainment elements to create a differentiated experience. The CEO of the Jockey Club, Ying Jia Bo, stated that this transformation will significantly enhance the brand's appeal to younger demographics and international markets, especially strengthening cultural connections with Mainland China.
The collaboration with XIX Entertainment debuted with the global pop band Now United performing in Hong Kong. Simon Fuller, the founder of XIX, noted: "This is not only an entertainment event but also an important window to showcase the charm of Hong Kong to the world." In the coming months, both parties will launch a series of innovative activities themed around the Year of the Horse, expanding their influence through social media and other digital channels.
The strategic layout of the Hong Kong Jockey Club includes multiple objectives:
Consolidate its position as a global leader in horse racing and equestrian sports
Build an international platform for cultural exchange
Enhance youth participation through entertainment transformation
Continue to expand its contribution to public welfare
This transformation marks the Hong Kong Jockey Club's leap from a traditional sports institution to a comprehensive sports and entertainment group, and its innovative model may provide important references for the transformation and upgrading of the global horse racing industry. As the strategy progresses, the Hong Kong Jockey Club is expected to demonstrate greater influence on the international stage.
