Legitimuz holds the largest database of bettors in Brazil, with 22 million users. This massive record offers an unparalleled strategic value, revealing precise details about the behavior of Brazilian betting customers. Thus, through this enormous amount of information, companies can understand patterns and optimize their operations.
The behavioral profile of the Brazilian bettor
The behavior of the Brazilian bettor is no longer a mystery. With the analysis of 22 million records by Legitimuz, it is possible to identify clear and precise consumption and behavior patterns.
These insights help understand aspects such as login frequency, withdrawal patterns, and the geolocation of bettors, allowing the construction of a detailed profile aimed at improving the user experience, without compromising privacy.
To achieve these results, we perform an average of 333,000 checks daily over 60 days, which corresponds to 13,800 checks per hour, or 230 checks per minute.
Another relevant data is the reuse of documents. On average, 8 out of 10 bettors already have their documents in the Legitimuz database. This means that, out of every 10 bettors who verify, 8 have been previously verified, facilitating the agility of the process.
As a main result, Legitimuz guarantees a frictionless onboarding process, with 0% downtime.
Geolocation of bettors
The behavior of bettors varies significantly according to their geographical location. That is, through geolocation monitoring, Legitimuz reveals which regions of Brazil have the most active bettors.
This data allows companies to adjust their marketing campaigns in a precise and local manner.
In addition, geolocation can also aid in personalizing offers, such as specific bonuses and promotions for certain areas. This type of strategy makes communication more effective and increases the chances of conversion.
Data-based commercial decisions, not assumptions
With these insights, companies can make data-driven commercial decisions, not based on assumptions, after all, the use of real data allows for a precise risk assessment, an optimization of processes, and a personalization of offers that directly meet the profile of the bettor.
Thus, the Legitimuz database provides an analytical power that anticipates behaviors and trends, helping companies to quickly adjust to market changes.
Moreover, the database not only helps to understand the behavior of the bettor but also to segment them effectively.
This means that marketing campaigns can be more assertive, with personalized segmentations based on factors such as login frequency, previous interactions, and geographical preferences.
Advantages of data-based decisions:
* Improvement of internal processes
: companies can optimize their customer service, payment process, and promotions based on behavioral data.
* Personalization of offers: analyzing the behavior of the bettor allows for creating exclusive offers for specific segments.
* Prediction of consumption patterns: identifying when and how bettors make withdrawals and deposits helps to better plan logistics and financial flows.
Instant reidentification: how to recognize a returning bettor
Another fundamental aspect of the Legitimuz database is the ability to instantly reidentify a returning bettor. This process, in addition to improving the user experience, also increases the chances of activation.
That is, recognizing a user who returns to the platform allows personalizing the experience, offering exclusive bonuses or betting recommendations based on individual history.
Thus, companies that use this data can create strategies to activate inactive bettors, encouraging them to make more bets and engage with the platform.
In other words, instant reidentification is a powerful tool, especially when combined with predictive analyses about user behavior.
How instant reidentification works
* Identification of previous behaviors
: by analyzing past login patterns and transactions, the platform can easily identify when a bettor returns.
* Personalized offers: with the history in hand, it is possible to offer targeted promotions or activation bonuses to encourage the bettor to continue playing.
* Increase in conversion rate: bettors who return have a higher chance of making new deposits or placing bets if they receive personalized service.
Security insights: identifying fraud and suspicious behaviors
With such a massive database, it is also possible to obtain essential insights about security. Analyzing patterns of multiple IPs and fraud attempts becomes more effective, which allows identifying suspicious behaviors before they become a problem.
Legitimuz, with its extensive database, can identify atypical behaviors, such as fraud attempts or the use of multiple devices to circumvent the system. Early detection of these activities helps prevent losses and ensures the integrity of the platform.
Benefits of identifying suspicious behaviors:
* Fraud prevention
: quickly identifying fraud attempts reduces financial losses and protects the platform.
* Enhanced security: offering a safer platform increases user trust and brand loyalty.
* Protection against abuses: identifying fraudulent behaviors helps maintain the integrity of the system and offers a fairer experience for all users.
A summary of the power of data in transforming businesses
As previously mentioned, Legitimuz has an unparalleled database of 22 million registered bettors. With this volume of data, it is possible to deeply understand the behavior of bettors and use this information to make more assertive commercial decisions.
Thus, by using this data strategically, companies can, in addition to just improving the user experience, optimize operations, prevent fraud, and identify business opportunities.
Finally, data analysis transforms the way the betting market operates, creating a continuous feedback cycle that constantly improves outcomes.
Note:
Legitimuz strictly follows all norms and regulations established by the General Data Protection Law (LGPD) and other relevant legislation, ensuring the security, privacy, and confidentiality of user data. The company adopts effective measures to protect the information collected, ensuring that data processing is carried out transparently, securely, and in compliance with the rights of the holders.
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Source: Legitimuz
