MeridianBet has received regulatory approval from the Lagos State Lotteries and Gaming Authority (LSLGA) to offer B2B products in the Nigerian market.
This latest development is achieved by the subsidiary of Golden Matrix Group, which has been operating in the African continent for 20 years. Now, with the latest legislative approval, MeridianBet will be able to provide B2B services to operators in the Nigerian market through its newly licensed local operating company, Masterlive Network Limited.
Meridianbet CEO Zoran Milosevic commented on this development, saying: "Our entry into Nigeria marks an important step in our long-term strategy to deepen our impact in Africa's most dynamic gaming market. Nigeria has a highly engaged player base and strong industry growth, offering significant opportunities for our B2B model.
"We are committed to bringing our cutting-edge technology, artificial intelligence betting solutions, and localized expertise to partners in the region for long-term success."
Worth noting: Golden Matrix reported in December that its revenue for the third quarter of 2024 was $41 million, an 85% increase year-over-year.
Previously, MeridianBet announced that it would become the official sponsor of the Malta Football Association Cup in August 2024. Shortly thereafter, the organization formally entered the Brazilian market through a partnership with Intergrity Compliance 360. In fact, MeridianBet is owned and operated by Golden Matrix, which submitted a bid to enter the Ontario market in December.
This week, gambling news from the African continent raised concerns at the Ghana Institute of Economic Affairs, as the new government proposed to abolish the country's 10% gambling tax.
