GAN has enhanced its platform offering to social casino operators across North America by inking a deal with Stakelogic.
Through the partnership, GAN has agreed to distribute Stakelogic’s in-house igaming content to the social casino brands it works with in the US, as well as the studio’s live casino products.
The deal sees Stakelogic tap into the rapidly expanding social casino sector, while marking a ‘major advancement’ for the space by combining social casino with live dealer gaming.
Stephan van den Oetelaar, CEO at Stakelogic, commented: “We’re thrilled to join forces with GAN to bring our slot and live casino products to the US social casino market. This partnership allows us to swiftly roll out our content across the country, delivering a unique gaming experience tailored for American players.
“We believe branded, custom-made content will become the industry standard in the coming years. In the months ahead, we will work closely with GAN and its social casino operators to develop a truly bespoke offering that sets a new benchmark for player engagement and entertainment.”
As a part of Stakelogic’s content offering, GAN’s partnered social casino brands will gain access to live dealer titles, such as roulette and blackjack, alongside game shows like Super Stake Roulette 5,000X and Super Wheel – The Live Game Show.
Additionally, brands working with GAN will benefit from custom-branded slots and live products designed specifically for their platforms.
Guiseppe Gardali, President B2B at GAN, added:“With our partnership with Stakelogic, GAN is elevating social casino entertainment to a whole new level. Stakelogic’s hybrid slots, which blend traditional slots with live casino elements, are truly groundbreaking for the industry.
“Live casino is still an emerging concept in the US, and thanks to Stakelogic, we’re able to lead the way in delivering the most innovative and high-quality gaming experiences available today.”
The United Kingdom Gambling Commission (UKGC) has published a short report examining the reasons behind people’s gambling activities.
The report broadly categorizes the reasons people give for gambling into five themes: monetary, social, enhancement (fun or excitement), coping and/or escapism, and finally, the mental challenge.
86% of gamblers in the past 12 months, and 90% in the past four weeks responded to the survey outlining they gamble for the chance of winning big money.
Of the respondents, 70% (12 months) and 72% (four weeks) gambled because it’s fun. This was reduced to 58% (12 months) and 63% (four weeks) for the reason of ‘making money’. The least popular reason provided was ‘gambling to impress others’, which recorded just 8% across both time frames.
As shown above, online gambling is associated significantly more with coping and escapism. In-person play tends to be more associated with social and enhancement motivations. Monetary gain, or winning big, is not the main motivation for most activities (except draw-based lottery).
The report’s data comes from the Gambling Survey for Great Britain (GSGB). It included individuals aged 16 and older who had gambled at least once in the past twelve months. Of the 5,780 survey respondents, 4,562 had gambled in the past four weeks and provided data on more recent behavior.
The report does not draw conclusions, and critics of the results point to self-reporting and sampling bias as reasons why the data can be misinterpreted. However, it can be considered a useful tool for understanding gambling motivations in the UK, especially the emphasis on social elements in person versus online.
Helen Bryce, the UKGC’s Head of Statistics commented, “This is the first of two deep dive reports we will be releasing from the GSGB. The 2nd report explores the relationship between gambling activities and Problem Gambling Severity Index (PGSI) scores building on the relative difference analysis we included in the GSGB Annual Report (2023) published last Summer, by taking account of other factors such as number of activities someone takes part in and demographic variables.”
The report on the relationship between gambling activities and the PGSI will be released in the next week.
