The event will be held from February 25 to 27 in Rio de Janeiro at the Rio Center, where organizers have recognized the importance of effective marketing campaigns, highlighting some exciting panel discussions during the summit, exploring the topics to be discussed and notable speakers.
"With the rise of digital platforms, brands must master everything from social media campaigns and engaging content, to high-ranking SEO websites and choosing the right brand ambassadors. With recent regulatory measures introduced in the Brazilian market, brands now need to consider extra whether their marketing efforts comply with the newly established regulatory framework," the organizers noted.
Mastering Localized Marketing and CRM
This panel will bring together marketing experts to help brands create effective marketing campaigns that resonate with Brazilian players. How to achieve this? By answering the following questions:
How to convert and retain users through targeted localized activities?
How can I deepen my understanding of the Brazilian audience?
What are the best CRM practices that will be useful in markets like Brazil?
The panel will draw experience from some of Brazil's most successful marketing agencies, affiliates, and CRM platforms: Thamillin Valery Klen (CEO of Maior Apostas), Tarcio Santos (Marketing Manager at Adsterra Brasil), Muriel Le Senechal (Consultant at Fast Track Solutions), and João Alves (Marketing Director at Nossabet).
Maior Apostas, although launched in Brazil only in 2022, has become a trusted voice in affiliate marketing with its betting guides and responsible gambling information. Adsterra is a global advertising network with a dedicated Brazilian branch, boasting over a decade of player marketing experience, providing valuable insights for effectively attracting the Brazilian audience. Fast Track focuses on CRM and player engagement, entered Brazil in 2023, and has since played a key role in helping brands navigate regulated markets. Nossabet's Marketing Director João Alves represents the perspective of a well-known operator in Brazil. Alves' participation will provide firsthand information on the successes and challenges of marketing in the Brazilian market.
The panel discussion will be moderated by Marcos Santos, co-founder of the digital marketing agency e-Traffic, who will share his expertise in paid traffic, SEO, and specific market insights in Brazil during the discussion.
Time: 3:40 PM – 4:20 PM
Date: Wednesday, February 26, 2025
Location: Room 4
Choosing the Right Face for Your Brand
In this panel discussion, our experts will discuss how hosts, celebrities, and social media stars can transform your brand. They will share tips on choosing the right image ambassadors, why image ambassadors are important, and how to enhance your brand's reputation.
Panel members include Anastasia Zaichko (Chief Marketing Officer at Famesters), Luiz Felippe Correia de Almeida (CEO of Smart Social Brasil), Luis Soares (Business Development Director at KR3W), and Thomas Rosander (CEO of Luckbox). The value of these speakers lies herein.
Famesters and Smart Social are experts in the influencer game and connecting brands with influencers, thus their participation will greatly benefit the discussion. KR3W helps influencers succeed by connecting them with audiences and establishing partnerships, thereby advancing their careers. Luckbox, a company that uses brand ambassadors like Paul 'Redeye' Chaloner to expand its influence, understands the importance of choosing the right talent.
These companies together form a comprehensive ensemble, bringing different perspectives and expertise.
Time: 2:50 PM – 3:30 PM
Date: Wednesday, February 26, 2025
Location: Room 4
