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Alpha Odds by Sportradar Receives Double Honor at the European iGaming Awards 2025

Focus Gaming
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An irrevocable judicial ruling relaxes the restrictions imposed in 2023 and allows the expansion of games such as roulette, dice, and cards, as well as more slot machines.

Mexico.- A Mexican court has issued a ruling that significantly modifies the regulation of casinos in the country, allowing them to expand their offerings of card games, roulette, and dice, as well as to expand their slot machines. The decision, which mainly affects operators Espectáculos Deportivos de Occidente (EDOSA) and other companies in the sector, opens the door to the growth of the industry in the country.

The ruling, unappealable, partially annuls the regulatory reform pushed in November 2023 by the government of Andrés Manuel López Obrador, which had restricted slot machines and established stricter rules for the operation of casinos. The court considered that the Federal Law of Games and Draws (LFJS) allows both slot machines, known as "number draw machines," and chance-based gambling games such as cards, dice, and roulette. Furthermore, it was accepted that card games, roulettes, and dice also comply with the law because chance is a determining factor in their outcome.

This opens the door for Mexican casinos to offer a variety of games similar to those of the major international gaming centers, which could change the landscape of the industry in the country.

See also: Gambling taxes in Mexico: proposal to increase the tax burden in the state of Guanajuato

The ruling benefits EDOSA, which operates casinos like Midas and Grand Toreo, and other companies such as Atracciones y Emociones Vallarta and Eventos Festivos de México. Despite this progress, the sector still faces limitations, as the law continues to regulate the type of operators and other key aspects of the industry.

The innovative Alpha Odds solution from the company received the "Innovation of the Year 2024" and "Best Innovation in Sports Betting" awards.

Press release.- Sportradar announced that it was recognized with two prestigious honors at the European iGaming Awards during ICE Barcelona. The innovative Alpha Odds solution from the company was awarded in two competitive categories, continuing to consolidate Sportradar as a leader in the online gaming industry. The European iGaming Awards, a benchmark of excellence in the sector, celebrate achievements and innovative advances that redefine the gaming experience.

Alpha Odds received recognition in the following categories:

Alpha Odds, a service offered through Managed Trading Services (MTS) of Sportradar, leverages artificial intelligence-driven odds personalization technology to provide customized betting prices for sports betting operators.

Alpha Odds recalculates financial exposure in real time, allowing operators to manage liability with unmatched precision, reduce risk, and improve profitability. Since its launch, Alpha Odds has generated an average improvement of 13 percent in the performance margin for the betting houses that use the solution.

See also: Mateo Lenoble, Sportradar: "At ICE, we always focus on making striking demonstrations for visitors"

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