Sports Content Co’s US sportsbooks can now access Abelson Info’s football markets after striking a deal with the supplier.
Abelson Info’s price feed includes margined and raw odds, with settlement for every selection, along with player expectancies as inputs to operators’ own algorithms. The feed also supports pricing and settlement from selected third party partners.
“Soccer’s popularity continues to grow in the USA - a combination of the Messi effect and hosting the 2026 World Cup - and we’re thrilled to now be in position to support local operators,” said Simon Temple, COO of Abelson Info.
“We are very happy to be partnering with Sports Content Co and look forward to launching with our first US partner in the near future.”
Sean Schafer, general manager of Sports Content Co, added: “As a specialist supplier to the licensed American sports betting industry, we are always keen to partner with premium providers who align with our values.
“Abelson Info has a well-deserved reputation as soccer specialist pricing providers, offering solutions to tier one operators, and we’re delighted that our partnership now means they have full global reach across all regulated gambling markets.”
