UK registered charity BetBlocker has expanded its blocking software support with the addition of Bemba, Nyanja and Tonga languages.
This marks the company’s first language support specifically targeting users in the African market. With the company targeting Zambian users, it explained that they were chosen as “the most prominent indigenous languages.” Almost 75 per cent of the Zambian population speaking one of these dialects.
BetBlocker is working in partnership with Fresh Start Zmbia, a charity working to minimise gambling harm, and with funding from Entain.
“For BetBlocker it’s critical to be able to reach users in a language that they can comfortably engage in to ensure a smooth and speedy set-up process,” said founder and trustee for BetBlocker, Duncan Garvie.
“Native languages also help us step past cultural barriers, showing that BetBlocker isn’t simply available to these communities, it’s actively working to support them.
“This is especially important in under-served and under-supported markets, like many of the African countries. The sad truth is that there simply aren’t the support services available for many African nationals that exist in more established jurisdictions. To my mind that makes it doubly important to ensure that BetBlocker is available and easily accessing.”
