With the regulation of sports betting in Brazil, Caf, a reference in digital identity, has already established itself as one of the main providers in the market. With more than 40% of the brands present in the list of the 20 largest companies in the sector in its portfolio, and more than 45 brands using its solution, Caf has already partnered with big names such as galera.bet, Betnacional, H2 bet, and Aposta Ganha.
In 2024, Caf launched Bet ID, a complete solution for bettor authentication and compliance with new rules. The solution offers a no code platform, which facilitates implementation and makes the process of adapting to regulation much faster for companies.
The solution encompasses a specific combination of technologies that, together, create a user validation flow for betting and allows a frictionless onboarding, with access to the necessary data for bettor validation.
These technologies include facial recognition analysis and life proof through AI — essential in sectors with high fraud rates, such as gambling, the latest version of Caf's documentoscopy (identification and validation of documents) capable of delivering higher accuracy and approval rates, and automated background check for complete KYC (Know Your Customer) of the bettor.
In addition to the databases already used by other industries, the Bet ID solution enables access to information on "People Barred from Betting" that ensures compliance with Law 14.790/23, identifying restricted individuals, such as athletes, betting house partners, and Ministry of Finance employees.
"Betting houses with simple and effective KYC processes can provide a better customer experience, boost revenues, and gain a competitive edge," highlights CEO of Caf, Jason Howard.
"This ensures that legitimate users are not overburdened, which is extremely important for customer retention. In this sense, Bet ID can offer a comprehensive and efficient solution, ensuring not only the security of users but also optimizing the user experience in onboarding and transactions."
In terms of KYC process, Bet ID also offers continuous monitoring of users, allowing the detection of suspicious behaviors and preventing frauds, such as account appropriations.
Other important features include:
- Digital identity: cutting-edge technology for identity verification, ensuring that users are authenticated securely and reliably. This contributes to the prevention of fraud and ensures the integrity of the betting environment;
- Data protection: with the growing concern for privacy, Bet ID works with strict data protection measures, complying with national and international standards and regulations. This measure reinforces user trust and ensures adherence to current laws;
- Prevention of money laundering: ensures monitoring of anti-money laundering efforts and continuous compliance checks that cross-reference data with known fraud databases and verify PEPs (politically exposed persons) and sanctions lists.
Founded in August 2019, Caf offers innovative solutions for user identification and protection in the digital environment. Specialized in identification and facial recognition, the company creates security solutions for banks, fintechs, marketplaces, carriers, e-commerce, cryptocurrency businesses, and sports betting companies, among others.
With offices in São Paulo, Rio de Janeiro, London, Toronto, Austin, and Venâncio Aires, in the interior of Rio Grande do Sul, the startup has in its client portfolio names like Magalu, Cora, OktoPay, Asaas, Winlink, and Aiqfome.
Source: GMB
