Starting January 1, 2025, bets will be able to have apps available for download in major mobile stores, such as Google Store and Apple Store. Gabriel Lopes, CTO of HiperBet, a company sponsoring Paulistão 2025, says this move brings security and credibility to a market that was very fragmented. The company is working to build an app that will be a reference for the sector.
The initiative follows the process of regulating the sector in the country, with the aim of bringing not only security and transparency to users, but also agility. Over the past few years, the lack of clear rules on the world of sports betting made it difficult to implement this type of service. From now on, the perspective is completely different, favoring the creation of software and tools for virtual stores.
Lopes highlights the consolidation of public trust and the advancement in user experience as the major advantages of this novelty. For the leader, this movement brings security and credibility to a market that was very fragmented.
“For the customer, the main change is in trust. By downloading an app directly from an official store, they know they are accessing a regulated platform, where the security of personal and financial data is a priority. This will make all the difference in engagement”, says Gabriel.
For the executive, the possibility of downloading betting house apps on smartphones is seen as a benefit of enormous practicality of access for the customer, since native tools offer faster interactions, as well as experiences adjusted to mobile devices.
The CTO of HiperBet emphasizes that this is a door that opens to innovations that were previously limited, working on topics such as functionality and convenience in the digital world: “Another important point is the experience. With a dedicated app, features such as login by biometrics, customization of notifications, and direct support become much more intuitive and accessible”.
“Not to mention the commitment to responsible gaming, which can be worked in a more practical and efficient way, with features like configurable limits and proactive alerts. It's something that improves not only usability but also the customer's relationship with the product”, he added.
HiperBet App
To celebrate the novelty, Gabriel Lopes says that HiperBet is already working on its app for the year 2025. Following the guideline of focusing on user experience as the main point, the leader evaluates the possibility of something that can surprise the public, while complying with regulatory standards.
“The idea is to bring functionalities that truly add value, such as customization in the betting journey, integrated support, and tools that reinforce responsible gaming. We want the app to be a reference in the sector, not just for what it delivers in terms of technology, but for the way it respects and connects with the customer”, he concluded.
HiperBet
HiperBet is a platform for sports betting and online games born in Brazil, with the goal of elevating all experiences to the maximum.
One of the first to file a request for authorization at the Secretariat of Prizes and Bets of the Ministry of Finance (SPA/MF) to operate the fixed quota online betting market and online games, the company values the best market practices, fostering responsible entertainment and safety above all.
Part of the HiperCap Group, known throughout the country for its work with capitalization titles, HiperBet is the official sponsor of the Paulista Championship of 2025, and also has agreements with presenter and influencer Fernanda Gentil, brand ambassador, and with profiles from the Resenha Digital Clube team, MediaTech with high engagement in sports.
Source: GMB
