LeoVegas Group has grown its presence in the German market with the launch of its own sportsbook.
The group already has a portfolio of virtual slot games on its German website following being granted a gaming licence last year.
The new sportsbook offering will be available across all 16 German states.
In conjunction with the sportsbook launch, a nationwide marketing campaign titled “Thrill Seeker” will premiere across channels such as TV, programmatic and affiliates. The campaign will humorously showcase how to add excitement and unexpected twists to the monotony of everyday life.
Gustaf Hagman, CEO at LeoVegas Group, said “Launching our sportsbook offering in Germany is a very exciting step for LeoVegas Group as we continue to grow and strengthen our foothold.
“Germany is one of Europe’s great sports powerhouses, and we are confident players will enjoy LeoVegas.de as a one-stop-shop for the greatest igaming experience.”
