Game Innovation Group (GiG) collaborates with long-term partner LuckyDays to launch its iGaming platform in Mexico, expanding its business into Latin America.
This marks GiG's first foray into the region and continues its strategy of entering high-growth, regulated markets.
This move allows LuckyDays to leverage GiG's CoreX platform and AI tools DataX and LogicX to enhance operations, focusing on player acquisition and retention.
This launch follows successful entries into regulated markets such as Ontario, Sweden, and others. Both companies expect to commence regulated operations in Mexico by January 2025, pending final government approval.
GiG CEO Richard Carter stated, "This agreement reflects the combination of high-growth markets and our successful partnership with LuckyDays. By integrating cutting-edge next-generation technology and our extensive experience in navigating changing regulatory environments, we possess the ideal elements to enhance partner operations."
Good news: According to H2 Gambling Capital, this partnership is also expected to fully capitalize on the growth potential of Mexico's online gambling industry, with total gambling revenue projected to reach $3.7 billion by 2028. The market is regulated by the Mexican Gaming and Lottery Authority.
A spokesperson for LuckyDays said, "GiG's proven solutions enable us to effectively launch and scale in this new market, aligning with our vision of continuous growth and exceptional player experiences. We look forward to successful expansions in Mexico and other regions, bringing our quality products to a wider audience with GiG, a trusted partner."
This partnership follows GiG's venture into the Asian market with Philippines-based Bloomberry Resorts. GiG has also strengthened its presence in Europe, signing new agreements earlier this year with the UK and Denmark.
