This new tool automates the creation of personalized and real-time audio ads.
Press release.- Sportradar announced today (November 25) the launch of generative AI (gen AI) audio, a new feature within its multichannel marketing service ad:s. The tool leverages the power of integrated generative AI with live data from Sportradar, to automate the creation of personalized audio ads in real-time for sports betting operators and casinos across one of the fastest-growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, enabling them to generate creative content during key sports and gaming moments to effectively expand advertising efforts on podcast streaming services and internet radio networks. Sportradar's industry-leading technology automatically creates personalized and dynamic ads - with live data to update odds, jackpots, and upcoming events - to increase brand awareness, elevate purchase intent, and enhance customer acquisition likelihood.
The AI-generated audio ads are the latest addition to Sportradar's comprehensive marketing services, industry leaders that drive brand awareness, acquisition, and retention through channels such as programmatic display, video, audio, digital out-of-home (DOOH) advertising, paid social networks, paid search, sponsorships, and affiliate marketing.
Niki Beier, Senior Vice President of Marketing Services, stated: "Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000 percent in the last seven years."
