Held on the eve of its 10th anniversary celebrations, SiGMA Europe 2024 was undoubtedly the largest of the Group so far and the result of a significant investment in the quality of the event – transforming 45,000 square meters into an exhibition, conference, and networking center. A total of 27,000 delegates attended the Mediterranean Maritime Hub in Malta.
Warmed by the late autumn sun, the outdoor spaces were transformed, with large stands from brands such as Pin Up Global, Riddick, Melbet Partners, Barbara Bang, and Pragmatic Play contributing to the festival's unique vibe.
The exhibition floor saw a considerable increase in its footprint due to an unprecedented number of new exhibitors clamoring for a spot. To accommodate this, the organizers introduced a fourth shed, which offered an additional 15,000 m² of much-needed space to the venue, including new networking areas, a media lounge, and meeting rooms.
SiGMA Europe 2024 hosted a dynamic range of conferences covering critical topics, from the potential of eSports to shaping the future of betting and insights into the Brazilian regulatory landscape. Industry heavyweights brought high-value content to the stage, providing actionable strategies for navigating new markets and capitalizing on emerging opportunities.
Keynote speakers included Joe Pisano, founder and CEO of Jade Entertainment and Gaming Technologies, Uri Poliavich, founder and CEO of Soft2Bet, Alex Tomic, founder of Alea, Vitali Matsukevich, COO of SOFTSWISS, and Charles Mizzi, CEO of MGA.
A series of highly attended workshops on the 11th offered an immersive learning experience ahead of the main event. The sessions were so popular that many attendees had to settle for standing room only.
SiGMA Poker Tour launches new venues for 2025
The first day of Malta Week began with a press conference for the official launch of the SiGMA Poker Tour. The operations manager, Ivonne Montealgre, announced the launch of two official tour venues for 2025 – Brazil and Malta. The first edition of the Hendon Mob Latam Championships (THMC Latam) will take place during the Brazilian stage of the tour.
The first of two award ceremonies had a spectacular turnout, receiving just under 700 people from prestigious gaming and technology companies, with the gala evening also serving to officially kick off the 10th anniversary celebrations.
The evening also acted as the perfect launch platform for a special announcement featuring our new destinations and dates for 2025: SiGMA Central Europe will take place from November 23 to 26 in Milan, and SiGMA Euro-Med, renamed from SiGMA East Europe, moves to a September slot at the MMH in Malta.
Meanwhile, football legend Ronaldinho caused a stir, appearing as an ambassador for Betify, while Boomerang was represented by AC Milan icons Massimo Ambrosini and Serginho, who also made their presence felt at the company's stand. UFC champion Alex Pereira attended as a representative of Spribe.
The event began with exciting sports activities, including a fun run, golf tournament, poker game, football match, and a boat ride, creating an exciting atmosphere for participants to bond while promoting health and wellness.
These activities set the tone for vibrant networking opportunities throughout the week. The Centurion Fighting Championship brought adrenaline-filled MMA action to Malta, thrilling the audience with intense fights that added a unique energy to the event. Thiago Lima emerged as the champion his team predicted he would be.
Next, the SiGMA Eurasia summit, to be held in Dubai from February 23 to 25, 2025, promises a full schedule, with events planned in Cape Town, South Africa, São Paulo, Brazil, Manila, Philippines, Valletta, Malta, Milan, Italy, and Colombo, Sri Lanka, consolidating SiGMA as the undisputed heavyweight business of the world in gaming.
Source: GMB
