Sportradar has announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service.
The tool leverages the power of gen AI integrated with Sportradar’s live data to automate the creation of personalised, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks.
Sportradar’s industry-leading technology automatically creates customised and dynamic adverts - featuring live-data to update odds, jackpots and upcoming events - to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
