A CP Games, a reference in the Brazilian iGaming market, held a meeting in São Paulo to discuss the most relevant topics of the sector. The "ROUNDTABLE | iGaming Leadership" gathered more than 200 professionals who shared important insights about best practices, responsible gaming, payment methods, and advertising. The event also addressed the efficiency of the rules adopted by the government for the sustainable development of the industry.
The CP Games meeting brought together more than 200 professionals from the Brazilian iGaming industry at Fazenda Churrascada, in São Paulo, for an immersive and welcoming experience for the guests.
With premium barbecue, cigar shop, and an exclusive show by the duo Clayton & Romário, the goal was to discuss the future of the activity in Brazil and featured a presentation of the most important topics of the current moment of the segment in the country.
Regulation
The panel "Regulation, Regulatory Process and Impact in the World of iGaming" featured the participation of Plínio Lemos Jorge, president of the National Association of Games and Lotteries (ANJL), Bernardo Freire, lawyer at Betnacional and partner at Cavalcanti Freire, and Kayky Janiszewski, CEO of Legitimuz.
Among the main insights addressed, the current pre-start moment of the regulated market stood out, highlighting the seriousness with which the ordinances were defined, the change of direction of the sector from January 1st, responsible advertising, respect for the bettor, and the challenges of the government in shutting down illegal sites.
Kayky Janiszewski, CEO of Legitimuz, stated that "not regulating the activity harms society, the sector, and the country, as it will allow the continuation of the gray market by non-serious operators despite any attempt at blocking".
On this, he reinforced that it will be a great challenge for the government to shut down illegal sites, whether by payment method companies, search networks, advertising platforms, and influencers.
Bernardo Freire commented on the recent decision of the Supreme Federal Court (STF), which "brought legal security to the sector and was correct". For him, simply banning advertising is not the right way. "Advertising is the way to identify who is legal and a way for the company to be recognized as authorized by the government".
He highlighted good examples from the international market in combating illegal gambling, such as England, Denmark, Spain, and Sweden. "All adopted a logic aimed at combating the illegal without prohibitions from the start".
Plínio Lemos Jorge remembered that the arrival of major broadcasters to the sector, as well as the indication that Caixa will also operate sports betting, is important, but emphasized that this alone is not enough to bring legal security and confidence.
"The most important thing is an effective action by the government to curb the illegal, whether by the National Telecommunications Agency (Anatel) or by payment methods. Our concern is not only to bring legal security to operators and investors but also to the bettor, who deserves all our respect. We have been working tirelessly to ensure that the sector is recognized as a very important economic activity for society".
Payment methods and good financial practices
To discuss this topic, CP Games gathered the lawyer and specialist in financial compliance, Sabrina Araújo, Luiz Carlos Zavata, CFO UpBet and Fellipe Novoa and Lucas Orion Teles Fernandes Mariano, respectively executive and coordinator of customer success at iugu.
The main conclusions of this panel were that payment methods for bets comply with the regulations of the Central Bank and the Secretariat of Prizes and Betting, working within strict rules of compliance and security.
For the panelists, in addition to complying with government rules, payment methods must be constantly attentive to improving technology to always enhance the user experience, while ensuring that they are not at risk, since they are risking their money if it is not delivered to serious betting houses that comply with good practices and strict compliance.
In the debate, it was clear that sports betting houses expect to receive a lot of technology from payment method companies, agility in processing transfers with a focus on delivering the best user experience.
Advertising in the iGaming sector
Marketing and advertising must be thought of responsibly, avoiding any association with wealth, showing that online betting is an entertainment like any other and this must be explicit in all campaigns. This was the backbone of the debate on the topic.
To discuss advertising in the iGaming sector, CP Games invited Ricardo Magri, iGaming consultant and CCO of Ebac, Guilherme Frioli, head of advertising at UOL, Eder Schaphauser Ziomek, CEO of UPBet, and Carminne Silva and Matheus Neves, respectively executive of growth marketing and coordinator of customer success at iugu.
One of the main insights from this panel was the need for all campaigns to consider that the iGaming sector should not and cannot promise wealth nor be directed to minors.
In addition, the panelists unanimously agreed that the activity must be very careful with influencers, who often do not know what they are talking about. "They need to be trained", agreed the speakers.
In the presentations, the importance of the concept of responsible gaming being present in the marketing and advertising campaigns of the segment and that the activity should be shown as a form of entertainment was clear. "This is the challenge for 2025, to redefine the iGaming market", they agreed.
At the end of the meeting, CP Games highlighted the moment of realization of the event as a way to demonstrate its commitment to advancing the sector in Brazil.
"We connected important players for current debates and to encourage the exchange of experiences and knowledge for the construction of a sustainable business environment from regulation and with innovative solutions", defined the company.
Source: Exclusive GMB
