Bally’s Interactive has launched the all-in-one Bally Bet Sportsbook & Casino app in New Jersey.
The new White Hat Gaming platform allows players to place bets and play casino games with a shared wallet within the Garden State’s borders.
“We are excited to launch the new Bally Bet Sportsbook & Casino app, a key milestone for Bally’s. This unified platform combines our existing apps’ features and functionality, offering New Jersey players a seamless sports and casino betting experience. Enhancing the player experience remains a crucial focus in personalizing the fun while playing Bally Bet,” Brett Calapp, Chief Operating Officer of North America Interactive for Bally’s, said in a news release.
Bally’s Corporation, the operating company behind Bally’s Interactive, has recently made several significant moves to improve its gambling products in the United States. The company rebranded its Virgin Casino platform in New Jersey in the past week, with its new Monopoly Casino available to customers. Virgin Casino had been live in New Jersey under that branding for more than a decade.
Meanwhile, Bally’s Chairman Soo Kim has recently floated the idea of live dealer-only legalization of online casinos to help more states pass igaming legislation. Despite these attempts, the company posted increased losses in third-quarter year-over-year and flat revenues.
