The SiGMA Group has announced a significant change in the future of its main event. In 2025, SiGMA Central Europe will be held for the first time in Milan, at Fiera Milano. The conference, which will take place from November 23 to 26, is expected to attract a record 30,000 delegates, the largest in SiGMA's history.
According to the SiGMA Group, the Italian gambling market presents a great opportunity for online gambling companies, offering unparalleled growth opportunities for the industry. Recent market research reveals that Italy boasts the second highest total gambling market revenue in Europe, at an impressive €16 billion.
However, only 25% of this revenue is currently generated through online platforms, leaving a substantial €12 billion in offline gambling that remains virtually untouched by the online market. (EGBA – European Online Gambling Key Figures 2022 Edition).
The online gambling industry in Italy is expected to reach a revenue of €2.89 billion in 2024, reflecting a robust growth trend in the sector. According to Statista, the online gambling industry in Italy also has an annual growth rate projected at 5.52% from 2024 to 2029, and the market is expected to reach €3.78 billion by the end of the forecast period. This growth includes a projected revenue of €1.54 billion just for the online casino segment in 2024.
This vast potential, along with evolving player preferences, makes Italy a prime target for online gambling operators looking to expand. By bringing SiGMA Europe to Italy, the event aims to play a key role in driving this market shift, positioning itself at the forefront of the country's online gambling revolution.
SiGMA's presence will help operators seize this great opportunity, promoting connections, innovation, and growth, while unlocking significant business prospects for online gambling platforms eager to enter this high-potential market.
Fiera Milano: Space to Grow
Fiera di Milano is a top-tier exhibition center and a powerhouse in the global event industry. Ranked as the 4th largest venue in the world, the 3rd largest in Europe, and the largest in Italy, this venue boasts an impressive 20 expansive pavilions that accommodate various events and exhibitions. With a huge internal exhibition area covering approximately 345,000 square meters and an additional 60,000 square meters of outdoor space, it offers ample room for immersive large-scale experiences.
For your convenience, Fiera di Milano offers 15,000 parking spaces dedicated to exhibitors and visitors, ensuring continuous access for everyone. The venue also houses three state-of-the-art conference centers, making it an ideal destination for high-level events, conferences, and international shows.
The decision to launch the event is a testament to SiGMA's rapid growth, positioning the brand as a global leader in the iGaming sector. From 1,500 in 2014 to 27,000 delegates in 2024, SiGMA's journey is sustained by a philosophy that demands forward thinking. Milan offers the space and facilities necessary for this expansion, providing an enhanced experience for exhibitors, attendees, and stakeholders. The Fiera Milano venue will also offer state-of-the-art amenities, ensuring a seamless experience for all participants.
Easy Accessibility
Hosting SiGMA Europe in Milan also offers the advantage of easy accessibility, thanks to its three international airports — Malpensa, Linate, and Orio al Serio — which provide excellent connectivity for participants from around the world.
Milan also has a highly efficient public transportation system, with five metro lines and an extensive network of buses and trams that reach even the most distant areas of the city, allowing delegates from important neighboring jurisdictions to travel easily to the event. Its connectivity places it right at the crossroads of major Tier 1 markets, including Poland, France, Switzerland, Austria, and Germany.
Continued Presence of SiGMA in Malta
While SiGMA Central Europe takes place in Italy, Malta continues to be an important player in SiGMA's event calendar. The island will maintain a strong position in Malta and now host SiGMA Euro-Med, with a first event scheduled for September 2025 at the Mediterranean Maritime Hub (MMH). Offering a more specific event, SiGMA EuroMed will ensure that Malta maintains its strong connection with the iGaming industry.
Source: SiGMA World
