A free live webinar will take place next Tuesday (19) at 2 PM (Brasília time) discussing the affiliate market in iGaming in Brazil. The event is a unique opportunity to engage with this growing sector vertical, which has been expanding year by year. Participants will be able to delve into the techniques of this marketing branch and how to leverage them through a strategic and adaptable approach.
Affiliate marketing is expected to generate over US$ 15.2 billion globally by 2025, highlighting its exponential growth. It is one of the most powerful strategies to expand the player base on online gaming and betting platforms.
This workshop will explore the unique opportunities available for marketing affiliates in Brazil and how to leverage them through a strategic and adaptable approach. It will analyze the highly competitive betting sector and how to efficiently use affiliates to strengthen market presence.
Workshop Schedule
The meeting aims to present an overview of the iGaming market in LatAm and growth trends. Among the topics to be covered, the highlights include:
- Affiliate marketing projection points to figures of more than US$ 15.2 billion globally by 2025
- Factors driving this exponential growth
- Developments and opportunities for operators
- Challenges in the Brazilian affiliate market
- Analyzing the complexities of complying with local and international regulations in the Brazilian affiliate market and strategies to ensure compliance
- Examining the specific challenges faced by affiliate marketing professionals in Brazil, including the evolution of consumer behavior, rising advertising costs, and competitive landscape.
- Affiliate marketing in the betting sector
- An overview highlighting how affiliates can contribute to the revenue of operators and the value that affiliate marketing holds
- Exploring how affiliate marketing helps betting platforms reach a highly segmented and qualified audience efficiently and scalably
- Tools for successfully managing affiliate relationships
- Reporting, innovation, technology etc.
- Effective communication with affiliates
- Best practices adapted for operators
- The importance of localized content: Emphasizing linguistic and cultural perspectives
- Segmentation and personalization: affiliate management software.
Speakers
Moderator: Luiz Felipe Maia, cofounder, Maia Yoshiyasu Advogados
Panelists:
- Fellipe Fraga, Chief business officer, EstrelaBet
- Bruno Geraldini, Country manager Brazil, Brazino777
- Priscilla Portugal – Manager of account management, Income Access
- Christian Stoltenberg - Business development representative, Income Access
The webinar will take place next Tuesday (19) from 2 PM to 3 PM (Brasília time). Registrations can be made here.
Source: GMB
