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Tabcorp and 1/ST Content bring Turkish horse racing to Australia through Sky Racing, and plan to expand into the Asian market in early 2025.

PASA News
PASA News
·Mars

Tabcorp and 1/ST Content have reached a long-term agreement with the Turkish Jockey Club (Türkiye Jokey Kulübü, TJK) to broadcast Turkish horse racing events throughout Australia via Tabcorp's Sky Racing platform.

This collaboration allows Australian fans to watch Turkish live events, including the Gazi Derby, through pari-mutuel and fixed odds betting.

Following the agreement, Sky Racing will include Turkish events in its racing lineup, adding another international tour to its schedule beyond the Breeders' Cup, the Epsom Derby, and the Royal Ascot.

This new service makes Tabcorp's betting operator TAB the first to offer visual presentation and betting services for Turkish horse racing.

This cooperation is the result of joint efforts by TJK, 1/ST Content, and B2E Racing Content, who together developed the infrastructure necessary for betting and viewing.

Tabcorp's Chief Operating Officer, Paul Carew, commented on this development, saying: "Thanks to our broader strategic alliances with 1/ST Content, Arena Racing, and Racecourse Media Group, Sky Racing continues to solidify its position as Australia's gateway to premier international horse racing events, and this new agreement eloquently proves that."

"Anyone who has seen the Gazi Derby knows that this country has a great passion for horses, and it often features thrilling races with emerging coaches and jockeys on the world stage," he added.

Simon Fraser, Senior Vice President of International at 1/ST Content, added: "Tabcorp is naturally a strong and enduring partner for 1/ST Content in the Australian market. Their distribution scope in digital and retail is second to none, and their local expertise is always a guide for our delivery."

"We also look forward to further leveraging this partnership to offer Turkish horse racing to Tabcorp's Asian customers via Sky Channel in early 2025."

土耳其
土耳其
澳大利亚
澳大利亚
#iGaming#营销推广#产业AI1STContentAISkyRacingAITürkiyeJokeyKulübüAI土耳其赛马AIGaziDerby

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